What is Alexa Ranking? How to Improve your Site’s Alexa Rank

This is an article for new bloggers who may have heard of this word – “Alexa Rank” but don’t know what it is or how to improve it or how this rank will be beneficial to them.

Alexa Ranking is a ranking system controlled by alexa.com. Those websites which are captured or indexed by Alexa have a rank. This rank will show the rate of visits or the level of traffics of a website. The calculation of this ranking based on the amount of traffic recorded from the users of Alexa toolbar. That means, Alexa only counts those visits who have Alexa toolbar installed on their browser.

Alexa rank is opposite of Google Page Rank. The lower your rank on Alexa, the better. Now Google is ranked 1 by Alexa. That means, Google gets the highest traffic on internet.

How to Find a Site’s Alexa Rank

Go to Alexa.com and install their toolbar. This toolbar mainly displays Alexa rank, site backlinks counted by Alexa, search analytics, site speed and some other values of the visited site. There are some other toolbar which also show Alexa rank.

Benefits of Alexa Rank

There are several benefits of Alexa ranking.

• It compares the traffic level among different sites.
• It helps advertisers to detect the true marketing potential of a website.  Before advertising on a site almost every advertiser take a look on the Alexa rank because their biding rates on advertising space depends on it.
• Alexa also counts backlinks which also helps the webmasters to detect a site’s link popularity.

Basic Guide to Increase Alexa Rank

Before improving, your site must be claimed by Alexa. You can simply go to alexa.com, open an account and submit your site or check one of my post on submitting a site on alexa. By following some tips and ways you can easily improve your Alexa rank.

As Alexa rank depends on those traffic who have Alexa toolbar, you can install Alexa toolbar on your browser and visit your site very often. Besides, you can ask your friends to do it. By placing toolbar download link on your website you can attract you visitors to install it. Thus, you can get visitors who have Alexa toolbar.

Try to post every day. Publish at least one article per day. Publishing on a fixed time will help you to improve your rank. For Asian bloggers 11:00PM – 1:00AM works great. After publishing an article don’t forget to share it on social bookmarking sites. StumbleUpon, Digg, Reddit are some of social networking sites. By sharing you can also get some traffic.

Try to build as many backlinks as possible. Getting backlinks from good sites will help you to get visitors. Moreover, most of the visitors who will come to your site by clicking on link will have Alexa toolbar and this will improve your Alexa rank.

Ask your friends to review your site on Alexa. Having nice and large amount of review will help you to get advertisers. Quality reviews will also help you to promote your products.

Conclusion

Alexa ranking is now important for all webmasters, advertisers. Every blogger should try to improve their Alexa rank. I hope this article will help the newbies. Please specify your problems through the comment form. Thanks for reading my article. If you like it then don’t forget to subscribe in our email newsletter service.