Guest Post - This post is contributed by one of our guest authors Abbas Hussain . See how to become a guest author on our blog.
Google, in an effort to get rid of spam search results has come up with the author rank algorithm. This is the latest metric used to calculate the authority of a particular page or website. Author rank relies on the authority of the content author. The author rank of a page contributes to the page rank algorithm. This means that website owners still need to work on their page rank in addition to their efforts of cultivating a higher author rank.
Author rank depends on the social activity which revolves around a particular page. The number of comments, the social shares and any other form of buzz created by users makes up the authority of an author as measured by the Google author rank algorithm. This means that Google assumes great content will always compel people to react and share it.
At present and in the near future, Google's author rank will only work with the Google+ social network. Anyone who does not have an author profile associated with Google+ needs to do that immediately. The future beckons, where only author authority will determine what spam content is. The following are the things you need to do so that you get your author profile indexed on Google and start benefiting from author rank.
First, you need a Google+ profile because Google uses this social network site to validate authors and review their popularity online. The next step is to use the "rel=author" tag attribute in your blog author profile page when you link to your Google+ profile. Ideally, this attribute should be on every page that you publish. You are free to use the rich snippet testing tools provided by the search engine giant to ensure that everything is set up correctly. This tool is available on the Google Webmaster website.
Your authority will grow as both the number of people having you in their circles and the number of people sharing your content on Google+ increases. In summary, you need to have the following two things working for you as soon as possible.
1. A high number of shares for each and every content article which you publish
2. A high number of comments on the site
Author rank as a search algorithm works by relying on the crowd activity of verified users in order to corroborate page rank findings. It lets Google deliver relevant keyword related search results without the risk of promoting content from webmasters who rely on artificially inflated hyperlinks which point to their websites. Google remains the biggest search engine company handling about 70 percent of all online searches.
Today, the dominance of Google in the search market compels everyone to adhere to its rules. In this regard, every content creator needs to embrace author rank at the earliest opportunity because it comes from Google. It will be impossible for any writer to generate substantial search traffic leads with content that lacks a verified author profile. On the search results side, the use of rich snippets influences how users pick the most appropriate pages for their searches. The verdict here is that the only way to keep ranking highly on Google search results for any niche is by getting an author profile and cultivating your author rank.
About the Author: Abbas Hussain who is a SEO Engineer for Integrity SEO. Check his website www.integrityseoexperts.co.uk
Google, in an effort to get rid of spam search results has come up with the author rank algorithm. This is the latest metric used to calculate the authority of a particular page or website. Author rank relies on the authority of the content author. The author rank of a page contributes to the page rank algorithm. This means that website owners still need to work on their page rank in addition to their efforts of cultivating a higher author rank.
Author rank depends on the social activity which revolves around a particular page. The number of comments, the social shares and any other form of buzz created by users makes up the authority of an author as measured by the Google author rank algorithm. This means that Google assumes great content will always compel people to react and share it.
At present and in the near future, Google's author rank will only work with the Google+ social network. Anyone who does not have an author profile associated with Google+ needs to do that immediately. The future beckons, where only author authority will determine what spam content is. The following are the things you need to do so that you get your author profile indexed on Google and start benefiting from author rank.
First, you need a Google+ profile because Google uses this social network site to validate authors and review their popularity online. The next step is to use the "rel=author" tag attribute in your blog author profile page when you link to your Google+ profile. Ideally, this attribute should be on every page that you publish. You are free to use the rich snippet testing tools provided by the search engine giant to ensure that everything is set up correctly. This tool is available on the Google Webmaster website.
Your authority will grow as both the number of people having you in their circles and the number of people sharing your content on Google+ increases. In summary, you need to have the following two things working for you as soon as possible.
1. A high number of shares for each and every content article which you publish
2. A high number of comments on the site
Author rank as a search algorithm works by relying on the crowd activity of verified users in order to corroborate page rank findings. It lets Google deliver relevant keyword related search results without the risk of promoting content from webmasters who rely on artificially inflated hyperlinks which point to their websites. Google remains the biggest search engine company handling about 70 percent of all online searches.
Today, the dominance of Google in the search market compels everyone to adhere to its rules. In this regard, every content creator needs to embrace author rank at the earliest opportunity because it comes from Google. It will be impossible for any writer to generate substantial search traffic leads with content that lacks a verified author profile. On the search results side, the use of rich snippets influences how users pick the most appropriate pages for their searches. The verdict here is that the only way to keep ranking highly on Google search results for any niche is by getting an author profile and cultivating your author rank.
About the Author: Abbas Hussain who is a SEO Engineer for Integrity SEO. Check his website www.integrityseoexperts.co.uk
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Hi! I am Abdur Rakib, a student and a part time blogger from Bangladesh. This is my first blog. I trying to improve it every time. I am not a professional blogger and still learning how to blog :)
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